Q&AJim Curtin recently sat down with the editor of Virtual Strategy Magazine to talk about the evolving desktop market and the innovations taking place within VDI and desktop virtualization.

In this interview, Jim talks about the rise of tablet technologies, how the industry is evolving in response to that new market segment, the evolution of VDI technology, and the concerns around cost and security issues.

As part of that evolution, Jim explains more about the Desktop Cloud.

The desktop cloud is essentially the desktop as a managed service. It can be managed by the enterprise or by a 3rd party and can be designed to address job-specific functions – such as Desktops for Students; Desktops for Developers, Desktops for Lawyers, and much more. It’s scalable and flexible, but also allows you to have centralized management for all your end user computing needs and not requiring additional software, hardware or new appliances to handle if the user wants to bring in a new device next week. This approach not only delivers the best performance, but also reduces costs and increases margins for the business.

The desktop is changing dramatically and the desktop cloud allows organizations to standardize and present a common experience to users whether it is laptops, desktops, mobile devices, or smartphones.

Read this entire interview at Virtual Strategy Magazine.

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Q&AAs we face times of enterprise mobility, what we are asking ourselves is whether the desktop computer is dead.

We all know these heavy computers engulf much of an organization’s office space, innovations in this mobile space have created a new culture of working, and the question of whether desktops will become obsolete in the not too distant future, arises. Virtual Bridges’ Chief Executive Officer and Chief Technological Officer respectively, Jim Curtin and Leo Reiter, comment on its Virtual Desktop Infrastructure solution.

Enterprise Management 360 asks the questions.

EM360°: Desktops — now we’ve all used them at some point haven’t we? Well, technology has advanced since then, particularly with the ergonomic side whereby we are encouraged to use similar devices in the consumer market today, like laptops, mobiles, and now tablet computers which help create a certain level of mobility.

Jim, are desktops gathering too much dust nowadays to the extent that IT departments should think about a complete overhaul of their organization’s way of working?

Jim Curtin: The desktop in its traditional form is really a device that has all the information on it. It’s in the computer containing the applications, the data, the operating system. It’s what we call ‘stateful’ — it has all the state on that device. However, the notion of keeping all your information, your applications and your system on one computer is dead. It’s absolutely over. It’s dead. And that’s changed by the cloud.

The cloud has changed all this where data sits in the network, it’s out there somewhere and you’re able to grab it from any device. This is a huge revolution. The idea that our computing experience is not tied to one specific computer; it now uses the same exact tools, the same data, it has the same look and feel, but the difference is we’re able to get it off the network. We don’t have to get it from one device and this opens up many avenues of how we do computing now. We have tablets and laptops, we can work from home, we can work from the end client, so the possibilities are endless.  The user is still able to access the same exact experience, but is able to do it from any device and this is why the desktop as we know it is dead.

Leo Reiter: The investment that IT has put into desktop practices and desktop management is something that is important in managing this transition gracefully into this new world. We can’t just leave that behind without paying a huge price for that, so the key is to be able to adapt to the environment of the user’s device or work practice without leaving behind all the know how, expertise and investment that has been made in IT over the last two or three decades.

EM360°: Today’s CIOs are working toward answering and responding to a number of different priorities and challenges. Based on your experiences and what you are hearing from customers, what are some of these leading priorities that you address?

Jim Curtin: It’s very important to understand this change from desktop as a physical device to the desktop cloud or virtual desktops that several new things are now possible. The main priorities that CIOs are looking for and are really driving towards virtual desktop infrastructure (VDI) is lowering cost. A lot of people don’t realize it but a desktop is only really used 5% of the time. This means only 5% of its resources are actually used. If you share that across the server or in the cloud, you’ll get much more utilization which drives down costs on the capital expense (CAPEX) side. CAPEX is a big driver.

With security — affecting computers, laptops sitting on desks, and other types of computing devices — the data is vulnerable. The data is at risk and other people can get it, it’s a huge exposure. And with VDI, which now sits in the datacenter behind the keypad, it can be backed up and be used for compliance. Security, both from a data aspect as well as from an access control aspect, is very powerful when you move to this new world. It’s a huge priority of CIOs.

Disaster recovery and business continuity are also major priorities. What happens if I can’t get in to my company’s building? What happens if I lose a computer? What happens if the datacenter goes down? All these things are exposing the business to tremendous vulnerabilities that with a VDI platform, you’re able to control to a very high degree.

Operational efficiency is also a consideration in how do you do change control, how you add new users, how you provide high levels of service level agreements. And of course, another very high priority is agility. Organizations today need to do the best they can with their IT, responding to opportunities in an agile way, again in a cloud like way.

EM360°: How does desktop virtualization fit within that mindset and how do you see it evolving?

Jim Curtin: I think it’s essential. We like to say ‘you can’t get there from here’. What that means is, you can’t just go from traditional computing to being able to support existing systems on new devices.  You need some kind of intermediary technology which is going to virtualize the experience of the user on their desktop and make it available to mobile devices. It’s essential that virtualization is involved in this equation so that traditional desktops are able to be transmitted or displayed on new devices of all kinds. Legacy systems need to be preserved, need to have continuity but they need to be enabled across a range of new devices.

Leo Reiter: Ironically, desktop virtualization will accelerate the adoption of other devices because, as we said earlier, being able to leverage existing apps that we are using today without having to go back and reinvent everything — which could take organizations many years — allows them to move over to new devices and find new ways of working very quickly, without having to rebuild all this infrastructure.

EM360°: Do you think that we’ll see virtualization solutions adapted towards mobile devices?

Jim Curtin: Absolutely. One of the biggest drivers we have is the support of tablets and mobile devices. Virtualization is really enabling that because of this long tail of legacy applications that people aren’t going to rewrite. They don’t even, in many cases, know where the source code is or who wrote them, but they’re very productive applications and they need to be made available to mobile users.

Another point I would like to mention is on Bring Your Own Device (BYOD). One of the devices that you see people bring more and more are mobile devices into work. However, it is also computers as well, and virtualization — desktop virtualization in particular — is essential to evolve mobility and BYOD.

Leo Reiter: What we are going to see in the next few years is not only are we addressing the virtualization delivery from the cloud as cloud hosted infrastructure, but also as these devices get even more powerful in the not too distant future, you’ll be able to run offline virtual desktops on these devices given that they are going to be based on more powerful architectures. Not only will we see virtualization being adapted to mobile devices, I think its role is going to expand significantly in the next few years.

Jim Curtin: Certainly. And as a counter point, while there’s a tremendous rush and growth and excitement around mobile solutions, the other side of the coin which is what we’re seeing just as much need for is that computing experience with a big real-estate, for example the need for large monitors or multi-monitors, so when  people aren’t mobile, they’re coming back to a desktop where they want to have big screens to look at spreadsheets, documents and analyze things. So it’s just as important that you understand the shift from traditional desktop computing to what we call, very generically, ‘end user computing’. And end user computing means they want to use the mobile device sometimes where it’s appropriate and they want to come back and use something with large monitors other times because of different work requirements. This is what desktop virtualization allows.

EM360°: Of all the priorities and concerns you’ve talked about which CIOs are facing like BYOD, mobility, security, business continuity — what are some of the key advantages that desktop cloud provides?

Jim Curtin: With the enterprise or corporate infrastructure that they have to deal with, this is the CIO’s number one priority. The issue is how we make that more efficient, more secure, and more cost effective. They also have to address new trends like the cloud and mobility.

To accomplish all three tasks, the CIOs feel they would have to virtualize their infrastructure so that they can be future proofing for the cloud and optimize towards mobile devices. People can do this in a modern way with a cloud infrastructure that’s elastic and stateless, secure and easy to maintain.

It doesn’t work when they try to do it with legacy approaches and just try to extend old data center technologies to cover the expansive needs of this very complex set of challenges so, the desktop cloud is essential as a modern architecture for dealing with this myriad of challenges that you’ve just articulated there.

Leo Reiter: I think the key there also is not only are we dealing with multiple different end user computing models, but doing it with one single elegant architecture without having to spend too much time with different management models for each type of end user computing model. It’s very key that the desktop cloud is scalable and flexible, but also allows you to have centralized management for all your end user computing needs and not requiring additional software, hardware or new appliances to handle if the user wants to bring in a new device next week — you shouldn’t have to create yet another way to manage that device.

EM360°: Are the any final thoughts on how you see the IT industry’s attitudes towards desktops changing in the future and how you are adapting your solutions towards advancing technologies?

Jim Curtin: One of the things that is evolving right now is the experience people have with adopting virtual desktops with legacy approaches versus desktop cloud approaches. I think in the early days, people were looking at VDI as just a total replacement of the desktop and were doing multiple use cases all at the same time and getting tripped up by the complexity of trying to handle all these things at once.

What we’ve seen, and what we’ve found successful companies doing, is that they are sequencing their use cases. As we continue to reinforce the base of VDI as the next generation of end user computing, you’re looking at bringing in application capabilities into this and bringing more direct tablet-type technologies to deliver this more smoothly. You’re looking at how you become better integrated in to the cloud so all of these pieces really create a workplace aggregation. This is what we expect to see desktop virtualization driving towards.

Leo Reiter: I think that the attitude towards desktops from the IT department has to really become about delivering what’s important in a secure way, but doing it so that end users actually consume it. If you restrict email access to a thin client only and don’t allow users to get it from their mobile device, what will end up happening is that end users will simply use their personal email from their mobile device, which is a huge security breach for most organizations.

IT needs to focus on how the user is going to be flexible about how they work, but we want to ensure that when they consume our content its being done in a secure way and works in a way that is compatible with whatever model they want to use, rather than controlling the entire desktop end-to-end, which has been the legacy way to look at desktop management.

So, that’s a big challenge but again we feel that with virtualization as well as with advances in the way that we present the workplace aggregation onto these devices and computing models, IT can achieve this.

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Jim Curtin, Founder, President and CEO, Virtual Bridges

Jim has been on the forefront of change in the computer industry over most of his 26 year career. At Digital Equipment Corporation, Jim was involved in one of the first PC rollouts and introduction of PC-based tools in the organization. He then moved on to Open Systems with the Open Software Foundation and as Managing Director of Asia Pacific promoted the benefits of distributed computing ahead of the internet.

In 2000, Jim turned to combining the benefits of Open Source and Linux to the problem of desktop management in what has now become known as VDI. Jim co-founded Virtual Bridges in 2006 to take this vision to the next level in bringing VDI to the Cloud.

Leo Reiter, Co-founder and CTO, Virtual Bridges

Leo Reiter is Virtual Bridges’ Chief Technology Officer. An experienced technologist, Leo guides the architecture, development and technical sales teams. His approach to product development considers customer needs, industry trends and visionary direction. Prior to Virtual Bridges, Leo was a senior architect at GTE (now Verizon) where he led various infrastructure software teams delivering innovative solutions using large scale enterprise technologies. Leo also spent several years as a consultant in the telecommunications industry in diverse roles involving design, development, and Software Configuration Management.

Enterprise Management 360

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Open Virtualization AllianceDuring the recent 2012 Red Hat Summit event which took place in Boston, the Open Virtualization Alliance (OVA) interviewed various members about their experiences as part of the OVA group and to learn how their organizations are expanding their KVM offerings to enterprise customers.

Virtual Bridges CEO, Jim Curtin, was happy to have the opportunity to speak on these matters, saying “As an early adopter of KVM, we were very happy to see the OVA come into formation, and it really helps a company like ours as part of the KVM ecosystem get more notoriety and attention.”

Watch the video below to learn why Virtual Bridges and other members of the OVA have chosen KVM as the virtualization solution of choice for their customers.

 

 

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podcastThere’s no question that the high touch, desktop support model from decades ago cannot scale to support today’s modern enterprise. However meeting the demands of today’s changing desktop environment doesn’t have to be complicated.

From iPads to BYOD, SaaS-based applications to cloud computing, the desktop has gone through a significant change over the past few years. The problem is that IT hasn’t been able to adapt its management process to keep up with this new modern environment.

Whether public clouds, private clouds, mobility or the latest CIO priority, desktop virtualization is the flexible and cost-effective approach to managing this modern enterprise. It ensures each end user has access to the data and applications they need, from any location any time.

While early VDI solutions were complex and costly, Virtual Bridges VERDE offers a light-weight approach, that’s easy to install and manage, allowing organizations to keep pace with the changing desktop environment. Virtual Bridges’ CEO, Jim Curtin and CTO, Leo Reiter, speak to EM360 about this very subject and how they address the leading priorities of today’s CIOs. VDI doesn’t have to be complicated.

More information can be found on Enterprise Management 360.

 

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Q&AVirtual Desktop Infrastructure (VDI) has elevated into becoming one of the key platforms in the IT industry and a useful solution for organizations who want to use cloud solutions to enhance such initiatives, such as bring your own device.

But what makes VDI unique?  ETM asks the question to Virtual Bridges’ CEO Jim Curtin.

ETM: Could you tell us about Virtual Bridges and the role that you represent in the virtual desktop infrastructure sector?

Jim: Virtual Bridges is an exciting company that has been around for three phases of Virtual desktop Infrastructure [VDI]. We pioneered the architecture of VDI back in 2000/01, well ahead of the market, but we then reinvented ourselves with a full virtualization approach in the advent of VMware and Citrix coming into the market. We brought all of our innovations and advanced capabilities with us in that phase and then in late 2009 to 2010 we were funded by Austin Ventures which gave us the platform and transition where we were able to put a lot of resources behind our innovation and exploit our competitive advantages to really drive the agenda for VDI. People think of VMware and Citrix as a kind of defacto option with VDI, but the truth is, a lot of the innovations that they come up with originally came from Virtual Bridges. So we represent that small nimble innovative company that’s purpose built for VDI and really driving that capabilities agenda.

ETM: Why do you think VDI has gathered a great amount of traction in the marketplace today? Is it because of the perception of an overall product offering that VDI poses or do you see another factor?

Jim: There are a number of things behind it.  The desktop industry is really transforming into the end user computing industry. What that means is that the desktop has been
the organizing metaphor for computing in corporations and the IT world for 30 years and that architecture has reached its limitations and manageability in security and cost. With the pent up demand that was created by Vista – which was actually a very slowly adopted platform whereby soon after Windows 7 was seen as a much better alternative, companies are now looking at resetting all of their infrastructure in a more efficient way and so Windows 7 is a big catalyst. The reason that people are being forced onto Windows 7 is that Windows XP, which is what the majority of corporations are running on right now, will end of life support in 2014. What companies are now looking at is how can they move to Windows 7 and integrate VDI as a major way of reducing the hardware, application and operating system management around that.

The advent of the consumerization of IT is also another interesting aspect. What that really means are a plethora of consumer or technology innovations coming into the corporation and the biggest one in the past had been the rise of the smartphone — different to the desktop but with the advent of the tablet and particularly the iPad, now corporations are having this hybrid device with desktop-like capabilities, and so mobility is all of a sudden a major driver for corporations and a new dimension to end user computing that’s different from the desktop.

The desktop is changing dramatically and people need a way to standardize and present a calming experience to users whether it is laptops, desktops, mobile devices, or smartphones and really VDI offers the best solution to deliver that.

ETM: There’s a lot of talk about cost and ROI associated with VDI, but Jim can you explain to us some of the other business drivers for VDI above and beyond cost?

Jim: When we look at standardizing on value with our CIOs, we often start by looking at the current state. CIOs want to improve cost, that’s a given; but in addition to cost, there are some other areas that the PC needs to improve on that VDI delivers uniquely. In particular, security improvements; so if you think of security in the context of data — data that’s out on laptops, desktops, data on mobile devices — and in this world where data is so sensitive, it’s important to take that data off those local devices and put it, as we say, behind a keypad in the data center. In this case, VDI allows you to consolidate all of your desktop computing, including the data, into a data center in many cases and have that protected by professionals and not have the data exposed — not on local devices at home or the back seat of your car or at a coffee shop. So, security is a big game changer with VDI.

Another very big piece is risk mitigation, disaster recovery and business continuity. Because you can have your desktop infrastructure now hosted and backed up in the data center, you’re now much more resistant to outages and catastrophic events, and you are able to provide a much higher level of continuity which is not capable in today’s desktop management architecture.

The third factor is cutting costs, in areas of security, disaster recovery, operational efficiency where you are able to change policies that affect thousands of people with one simple management operation. You are able to install new applications and increase the different capabilities that you have, so operational efficiency is a big driver for CIOs. Some CIOs see that as the number one driver for VDI but each CIO has their own preference.

And finally, we have organizational agility. It’s very difficult in today’s PC market to be smoothly acquired into another company or change one organization’s purpose
without having a complete overhaul at the IT level on refitting desktops, provisioning desktops, or creating common systems, so organizational agility is certainly a very
powerful capability of VDI.

ETM: Can you tell us about your approach to virtual desktop infrastructure with the solutions that you have?

Jim: With the advantage of having started with desktops in mind, we are purpose built for desktop infrastructure management, and because of that we have a very elegant architecture that scales very easily. But it starts with the fact that we can run everything on a single server, so we are very integrated with all of our pieces — the hypervisor, the connection profile management, the protocol, the management console, the clustering — all of these capabilities will run intact on a single server. We are able to scale that horizontally, which means for every 200 users you want to add, you just simply put another server in the rack, another unit in the rack or add another server to your cluster and you expand capacity without having to worry about how many provisioning servers, licensing servers or processing servers you have, for instance. We are able to then decentralize some of that processing, and this is a very powerful thing because right now our competitors made their companies based on a data center centric technology — they depend on data center infrastructure, so we are able to extend our thinking into offline users who happen to be away from the network.

We’re able to put a processing element into a branch or regional data center but yet still have it centrally controlled, known as our Cloud Branch technology. This is changing the face of VDI because if you are a retail organization, whether it’s a bank or a store or a services company, you are able to take the central management of VDI but put the processing elements out into the branch location. This way you don’t have to have any staff on site to manage those remote locations, so you dramatically lower head count, you improve consistency, you deliver these policies, profiles and data. Users who happen to be far away and maybe over unreliable networks, they’re now able to have land based performance; this is a killer for VDI for our competition.

The second benefit is you establish business continuity as well because if that network happens to go down — if you have an outage, our proxy server or our Cloud Branch actually keeps running and the local users remain totally unaffected. They’re able to keep running their desktops regardless of the network availability. This again is very powerful. It’s not only about accessibility of VDI for highly decentralized organizations, but it also allows for service providers whether they’re desktop management, outsourcers, main service providers or hosters, to bring a whole new level of service to their customers.

ETM: How would you see the sector  evolving into the future, Jim? Do you see our desktops becoming more virtualized than ever before?

Jim: Absolutely. I think in somewhere three to five years down the line, you’ll think of virtual desktops like you think of PC’s right now. They will become a much more pervasive part of the cultural lexicon. For example, Apple at the moment is promoting the cloud. The cloud used to be a technical thing in the market, but people in the future are certainly going to say ‘my virtual desktop’ – it will just become something that’s very familiar and ubiquitous to them.

It’s really because you have this plethora of accessible devices — again whether it’s thin clients, laptops or mobile devices, you need to have a common experience across
those and that’s really what virtual desktops are — it’s a way of pulling the space, the operating system, the application, the profile management, the data off of your fixed device and putting it into the cloud.

So the future is very bright because we are having this diversity, these accessible devices exploding into our lives and we need some way of having a consistent experience, and VDI is there to deliver that.

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Jim Curtin, Founder, President and CEO Virtual Bridges

Jim Curtin, Virtual Bridges CEOJim has been on the forefront of change in the computer industry over most of his 26 year career. At Digital Equipment Corporation, Jim was involved in one of the first PC rollouts and introduction of PC-based tools in the organization. He then moved on to Open Systems with the Open Software Foundation and as Managing Director of Asia Pacific promoted the benefits of distributed computing ahead of the internet. In 2000, Jim turned to combining the benefits of Open Source and Linux to the problem of desktop management in what has now become known as VDI. Jim cofounded Virtual Bridges in 2006 to take this vision to the next level in bringing VDI to the Cloud.

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Q&AEarlier this week, Virtual Bridges CEO, Jim Curtin, had the opportunity to speak with Arthur Cole from IT Business Edge.  That interview has been captured in “Cloud-Based VDI: A Question of Scale.”

In addition to discussing the recently announced partnership between Virtual Bridges and CompuCom, the two also dug deeper into the capabilities of the desktop cloud and how to scale VDI solutions while providing a practical way to ensure performance and business resiliency.

Cole writes:

Enterprises have been enthralled by the flexibility and efficiency of desktop virtualization for some time now. Too bad nettlesome details like server and storage limitations always seem to mess things up. There are those, however, who argue that if infrastructure is in the way, simply go around it.

Virtual Bridges, for example, has teamed up with outsourcing specialist CompuCom to deploy VDI on the cloud, where resources can be scaled to suit data needs no matter what the application. As CEO Jim Curtin explains, it’s a matter of decentralizing the processing side while keeping management close to home.

And when asked how the cloud and desktop-as-a-service (DaaS) change the cost/benefit equation, Curtin explained that cloud changes the dynamics of IT deployment from fixed-purpose legacy systems that require dedicated management and support, to a more elastic, extensible, stateless infrastructure that is more automated and cost-effective.

Curtin went on to say:

The complexity of the legacy VDI approaches are daunting enough, but the high cost of managing and scaling these architectures have put the opportunity to realize any other benefits, such as security, out of reach for all but those with the deepest pockets. The unique Virtual Bridges approach to VDI, offering it as a desktop cloud, combined with the desktop management services of CompuCom, is a real breakthrough to companies of all sizes looking to modernize their desktop infrastructure and improve their end-user experience.

Read the entire interview on IT Business Edge.

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podcastVirtual Desktop Infrastructure has elevated into becoming one of the key platforms in the IT industry and a useful solution for organizations who want to use cloud solutions to enhance such initiatives such as bring your own device (BYOD).

But what makes VDI unique?

Enterprise Management 360° asks the question to Virtual Bridges’ founder and CEO, Jim Curtin, in this Podcast discussion.

 

 

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While at the IBM Pulse 2012 event in Las Vegas, F5 Networks’ own Peter Silva interviewed Virtual Bridges CTO Leo Reiter to learn more about the VERDE VDI solution and the value of BIG-IP as part of a VDI infrastructure.

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Jim Curtin, Virtual Bridges CEOJust before the Thanksgiving holidays, SandHill.com interviewed Virtual Bridges CEO, Jim Curtin, and produced this really fun and interesting Q&A article that just published today.

Sand Hill editor, Kathleen Goolsby, does a really nice job here of helping to educate folks on Virtual Bridges and our VDI solution, and digs down a bit deeper, finding out how Virtual Bridges was formed, how it got its name, and even provided a few additional details on Jim Curtin such as how he got his start in the industry, who his role models were, and any life lessons learned along the way.

One of my favorite question and answer series was the following:

SandHill.com: In what way does your company change the software industry vendor landscape?

Jim Curtin: By being disruptive. In a market that’s largely been controlled by two big vendors (Citrix, VMware) and their ecosystem partners, Virtual Bridges has disrupted the status quo with impressive results. We’ve done this using open source technologies that solve a second-generation problem and provide more choice, flexibility and value than our nearest competitors. We’ve won impressive analyst and media accolades and secured strategic partnerships with leading systems integrators and hosting providers that have standardized on our solution. There’s no question Virtual Bridges has put its stamp on the VDI market – and we’re here to stay and win!

I have the pleasure of working with Jim every day, so I know his passion for this market, company and technology.  And his passion is infectious here at the home office, and we all agree with him when he says above, “we’re here to stay and win!”

We’ve already put our stamp on the VDI market, but we’re a hungry team and always looking to do more.  So watch out and stay tuned!  :)

Read the entire SandHill.com interview with Jim Curtin here.

 

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As the financial crisis continues to affect more and more companies, IT budgets are being put under the microscope.  And because of that, IT Managers and CIOs are once again taking a hard look at VDI and desktop virtualization solutions to try and solve some of their current IT challenges.  But in order to be successful with VDI, you need to make sure that you are educated on the technology, that you have the right offering to solve the problems at hand, and that you are methodical in the way in which you apply it.

Admin-Magazine recently spoke with Virtual Bridges‘ CTO, Leo Reiter, to find answers to some of the more commonly asked questions around VDI and the promise of the virtual desktop.  This Q&A asks questions like, what is VDI?  How does the modern concept of VDI differ from other thin-client terminal service scenarios discussed in the past?  What are the benefits of VDI over conventional approaches to centralized desktop management?  What do you need to make this work?  What are the pitfalls that admins and users encounter when implementing VDI technology?  And more.

If you are an IT decision maker who is considering a VDI solution, you should definitely check out this Q&A with Leo Reiter.

Read the Admin-Magazine Q&A here.

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